Community healthcare workshop with printed materials

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Advancing community-led demand generation for PrEP choice

Advancing community-led demand generation for PrEP choice

Advancing community-led demand generation for PrEP choice

Root to Rise is strengthening community-led demand generation models that help people understand, trust, and access the expanding range of HIV prevention options.

Root to Rise is strengthening community-led demand generation models that help people understand, trust, and access the expanding range of HIV prevention options.

Root to Rise is strengthening community-led demand generation models that help people understand, trust, and access the expanding range of HIV prevention options.

Peer ambassadors play a critical role in ensuring new HIV prevention options are understood, trusted, and used. With support from the Elton John AIDS Foundation, Root to Rise updated the HIV Prevention Ambassador Training Package and Toolkit (HPAT) to include long-acting lenacapavir (LEN) and support PrEP choice. We are now supporting implementation and learning to strengthen community-led demand generation for PrEP – helping translate new prevention options into real uptake while informing scalable ambassador models.

Peer ambassadors play a critical role in ensuring new HIV prevention options are understood, trusted, and used. With support from the Elton John AIDS Foundation, Root to Rise updated the HIV Prevention Ambassador Training Package and Toolkit (HPAT) to include long-acting lenacapavir (LEN) and support PrEP choice. We are now supporting implementation and learning to strengthen community-led demand generation for PrEP – helping translate new prevention options into real uptake while informing scalable ambassador models.

Peer ambassadors play a critical role in ensuring new HIV prevention options are understood, trusted, and used. With support from the Elton John AIDS Foundation, Root to Rise updated the HIV Prevention Ambassador Training Package and Toolkit (HPAT) to include long-acting lenacapavir (LEN) and support PrEP choice. We are now supporting implementation and learning to strengthen community-led demand generation for PrEP – helping translate new prevention options into real uptake while informing scalable ambassador models.

At a Glance

At a Glance

Focus Areas

Focus Areas

Demand generation, community engagement

Countries

Countries

Kenya, Nigeria, South Africa, Uganda

Partners

Partners

LVCT Health, Wits RHI, Most At Risk Populations Initiative, Baylor Foundation Uganda, and Busoga Health Forum

Funder

Funder

Elton John AIDS Foundation

©

2026

Root to Rise

*We are a U.S. nonprofit organization recognized as tax-exempt under Section 501(c)(3) of the Internal Revenue Code.

©

2026

Root to Rise

We are a U.S. nonprofit organization recognized as tax-exempt under Section 501(c)(3) of the Internal Revenue Code.